When posting blogs and setting up web pages, you’ll want to ensure your web developer or SEO expert adds rich snippets. Posts of this length typically outperform shorter posts as long as they’re original, unique, and relevant (more on this under Technique #2 below).Īnd strikingly, this result holds true across all business types, including car dealerships and other automotive companies, and across all geographical locations worldwide.
While estimates differ, most experts put the ideal blog post length somewhere between 1,500 and 2,400 words.Īs a general rule, marketers agree you’ll be safe sticking with a length of around 1,600 words per post, give or take a few hundred words. Google changes its algorithm 500 to 600 times every year. However, automotive SEO isn’t a “set it and forget it” solution.
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What’s more, a full 53% of mobile and desktop users click on organic search results rather than paid ads.Īll these stats make one fact extremely clear: SEO is a set of tactics you can’t afford not to master in 2022. Many shoppers begin serious auto searches on websites like Ever圜 or TrueCar, and spend about 14 hours researching dealerships, pricing, and reviews before ever contacting a business like yours. Since 2015, automotive marketing experts have significantly increased their SEO budgets, while spending on traditional channels like TV remains flat or has even decreased throughout the automotive vertical. In fact, digital marketing spending now outpaces conventional advertising in many industries, including automotive. Whether you’re managing a car and truck dealership, a tire shop, or any other type of automotive business, search engine optimization (SEO) is a crucial ingredient in every impactful marketing campaign.
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